The most immediate and obvious principle of Intuitive Programming is Readability.
Readability has many benefits. A readable language allows people unfamiliar with a script to understand what it does. A readable language is easier to learn by example, from reading other scripts.
Readability also helps the author of a script to see that they have expressed their intent, and to understand their own script when returning after a length of time to make changes. A readable, understandable script is much easier to maintain.
To be readable a language should have a structure that is similar to natural language. It should use terms and symbols that are familiar and have their common meaning.